Canton Fair is huge, but it can also be overwhelming. Missing the right phase means missing the right supplier or product.

The 138th Canton Fair¹ is divided into three phases based on product categories. Knowing the right phase helps you meet the right suppliers and make better sourcing decisions.

If you’re sourcing from China for the first time, or you’re returning with a product list, this guide will help you focus, plan, and win big.

What is Phase 1 of the Canton Fair?

Phase 1 is all about technology, heavy machinery, vehicles, and industrial solutions. It’s where I go when I’m looking for tools or equipment.

Phase 1 (Oct 15–19) focuses on electronics, industrial equipment², vehicles, energy, lighting, and hardware tools³. It’s the most business-to-business phase.

What kinds of products can you find in Phase 1?

I always prioritize this phase when looking for heavy-duty products – like rice milling machines, packaging machines, or anything with motors. You’ll meet factory reps, engineers, and export managers here. It’s perfect if you’re trying to customize machines for your local market.

Also, getting into the venue can take time. Everyone – suppliers and buyers – must go through security. If you’re not taking the hotel shuttle, avoid the 9:30 AM rush. I usually enter after 10 AM to skip the queue. Wear comfortable running shoes. Even though shuttle buses run between halls, I still end up walking over 10,000 steps a day.

What is Phase 2 of the Canton Fair?

Phase 2 is a paradise for home product sellers⁴ and gift suppliers. It’s the most colorful and trend-driven phase.

Phase 2 (Oct 23–27) showcases household goods⁵, kitchenware, gifts, decorations, and furniture. This is where e-commerce sellers and wholesalers go for everyday products.

What makes Phase 2 ideal for ecommerce?

I’ve found hundreds of private label opportunities in this phase. It’s where trends start – like when silicone kitchen tools became big, or when eco-friendly home products started selling like crazy.

It’s also easier to find low MOQs and suppliers who offer packaging help. They know you might be buying 1 or 2 CBM per item type, and they still want your business. For online sellers, this is where viral products live.

Before you go, check the floor plan and know which hall your product category is in. The exhibition center is massive. I usually mark the booths I want to visit and save time by focusing on specific areas. Also, get your supplier’s contact info right away. Most of them prefer WeChat. If you’re only using WhatsApp, it might not work well because of the signal inside. Download WeChat before arriving – it’s essential.

What is Phase 3 of the Canton Fair?

Phase 3 is all about lifestyle – fashion, baby goods, sports, health, and textiles. It’s quieter, but full of high-margin products⁶.

Phase 3 (Oct 31–Nov 4) features clothing, shoes, bags, toys, stationery, medical goods, food, and personal care items. It’s ideal for fashion and retail businesses⁷.

Why is Phase 3 perfect for lifestyle brands?

This is where I sourced skincare tools, beauty kits, and even wellness products that later became part of my ecommerce line. Many suppliers here are OEM/ODM-ready, so if you have a brand, they can manufacture under your name.

If you are in retail or planning to launch your own product line, this is your phase. The margins are often higher, and many of the products are small and light – perfect for air shipping and DDP to the Philippines.

And if you’re looking for trending apparel or bags to resell at local expos or online, Phase 3 is like walking through a live product catalog.

Also, don’t worry about getting lost or tired. There are rest zones, food courts, and English-speaking volunteers ready to help you inside the venue. I’ve had great experiences asking for help when I couldn’t find a hall or needed quick translation.

Conclusion

Each Canton Fair phase targets different industries. Pick the right phase to match your product goals, and your trip will be worth every second.